Report | Consumer Trends in the CPG Industry

From toothpaste to technology, buying habits and trends in the
consumer packaged goods (CPG) sector are shifting.

See the report
Brandwatch | Use Cases

Social for Small Business

Discover how Essentials helps you save time when publishing content, engaging with your audience, and tracking performance.

Manage all social networks in one place

Social media is a vital part of your to-do list, but it shouldn't take up all your time. Essentials takes care of that.

Schedule
and publish

Plan and schedule all your social media posts from the same content calendar.

Drive
engagement
and trust

One inbox for all your connected networks and profiles.

Measure
and analyze

Analyze with efficiency and save time tracking your performance across channels.

Get a free 14-day trial of Essentials

No credit card required

Get instant access today to our social media management solution for small business, where you can try our Publish, Engage, and Measure modules.

Aja Pendergrast

“Essentials is intuitive to use and makes uploading, scheduling, and reporting a breeze.”

Aja Pendergrast, Auckland Zoo

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.